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Small Business Website Analytics

Published 12/12/2011 and rated Ratingstars4 4 out of 5 stars
by AppAppeal Editor
What can you use the app for?

StatCounter tracks all activity on the user’s website. This data is intended to help the user make better choices about what to change or improve on their site. The application includes a number of tools, including stat tracking that reveals data related to ISP, operating systems, browsers, JavaScript, screen resolution and public data. The user can also see visit length, returning visits and where the visitor went while they were on the site. Recent page load activity and the user’s most popular pages are listed as well. An invisible counter can be placed on the site along with a configurable counter. The user can configure summary stats and see a visitor’s geographic data, including city, state and country location. Additional tools include user access management, multiple site management and recent visitor Google Maps.

StatCounter screenshot
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What is the history and popularity of the app?

StatCounter was founded in December of 2006 by Aodhan Cullen. The application has been recognized as a beneficial tool, especially for users who are new to website tracking. The user can observe a number of stats for visitors to their site and keep everything invisible so it doesn’t alter the visitor’s experience. The pricing options are also very affordable, making StatCounter an attractive option for new small businesses, startup companies and individual professionals.

What are the differences to other apps?

StatCounter includes a long list of stats that are monitored for the user. The application provides decent detail as well as a number of options, even with its free account. The user can learn about geographic location, activity and page load activity from StatCounter. The Magnify User feature provides the user with detailed visitor data in organized columns. The application also displays stats on top of a Google Map, making it much easier to identify geographic areas where the user’s site may be more popular.

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How does the web app look and feel to use?

The StatCounter interface manages to sort data into easy to read columns and charts. Hints of color are used throughout to spice up the user’s experience. The application doesn’t offer any cutting edge design elements. Portions almost feel unrefined and utilitarian. Users that are in it for practical use most likely won’t mind the application’s visual shortcomings. The application may not be the best dressed, but it is well organized and lets the user navigate easily.

How does the registration process work?

A new user can create a StatCounter account by clicking the dark blue “Sign Up” tab at the top of the homepage. The following page presents the user with a registration form. The form requires a username, email address, full name and password. The user must also check the small box at the bottom of the form to confirm their agreement with the StatCounter terms and conditions. After submitting the form, the user is asked to provide their website’s homepage URL, project title, country location, time zone, what kind of counter they prefer and when they would like to receive email reports (weekly, monthly, daily or never). A check box is also available for users who wish to make their site’s stats public.

What does it cost to use the application?

StatCounter offers users a free and paid membership option. The free membership includes lifetime summary stats, full range of stat pages and a free log quota of 500 per project. The free membership includes stat pages supported by advertisements. The paid membership costs $5 per month and includes an upgraded log size of 5,000, ad disable options, 14 full refund guarantee and support for secure HTTPS sites. Larger page load and log size options are also available.

Who would you recommend the application to?

StatCounter is a helpful tool for anyone who is learning how to monitor their website’s stats. The application is ideal for small business and freelancer websites. The user can keep it inexpensive with a free plan or pay a small fee for more access. The user is given a number of stats and viewing options that help them see where their users are coming from and what they do when they visit.

  • Users can purchase a paid membership with a 14 day money back guarantee
  • Geographic location details are recorded, including city, state and country
  • Google Maps allow users to view stats in a different format
  • Paying users can turn off advertisements on stat pages
  • Recent activity and visitor paths are included

StatCounter video

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StatCounter pricing

FREE - Permanently free version
Cheapest plan (per month) : $5.00
Most expensive plan (per month) : $119.00

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